Radio Shack started out as the competition outlet to the direct computer vendors in the networked PC workstation wars of the 1980's and early 1990's. Mall stores turned computer stores attracted a wary public of geeks at first. Gone are the days when an IBM PC or its clone were unloaded off the back of a truck to a lottery of winners.
Today, after the demise of Circuit City as the premier discount computer access store, Radio Shack has picked up momentum with buyback programs, green recycling card rewards, and the netbook deal with service that makes connectivity its own cost and the netbook laptop computer the value-add. The red tones of graphics in its circular will feel really familiar to some former Circuit City customers.
But Radio Shack isn't just for low market clones and OEM devices mimicking their upper echelon and blue chip branded brethren in the glossy computer stores anymore. Along with the Acers there are Toshiba full stop desktop replacement devices as well as serious gaming machinery that makes very expensive laptop companions indeed. No longer is Radio Shack the second tier computer shopping choice.
Radio Shack vends the top of the line Satellite, HP, Toshiba, and other brands. This revamped retailer considerably re-establishes itself in the consumer retail trenches after a long dry spell. The new weekly ad features a school tinged set of netbook specials for $150 and with peripheral 4 Gig memory Sandisks at $14. Stock up and save. $119 10 MP cameras reflect the attempt to clamp onto the market in the wake of the SS Circuit City going down.
